VisualGPS Creative Trends Sustainability Journey Towards Sustainability

Climate change is our number one concern, where 97% of people in East and Southeast Asia say they or their community have been impacted by climate change according to Getty Images' VisualGPS consumer research. A person who lives in the Asia‑Pacific region is six times more likely to be affected by disaster events than someone living outside the region, experiencing an average of ten climate‑related disasters each month over the past 50 years. These disasters cause high rates of GDP loss with more than 60% of the Asia‑Pacific workforce relying on sectors that are highly susceptible to changing weather patterns.¹

Suffice to say, climate change disproportionately affects the Asia‑Pacific region...and we're overwhelmed.

When talking about sustainability, there is a need to find the balance between acknowledging the current reality and injecting hope into our lives—talking to specific environmental and social contributions or by breaking down sustainability into small everyday actions. Respecting the balance isn't easy, but here's how you can start. The key here is being honest. Present your sustainability goals as a journey; be transparent about where you're at, and invite them to go on this journey of sustainability with your brand.

The movement present within a video is something unique to its medium, and through the use of the movement present in video, we can invite people along on this journey of sustainability.

This visual speaks towards the beginning of a journey, of making the right preparations and about getting ready to go on a trip.  

Utilising point‑of‑view video can also talk to your perspective, the challenges you're facing and looking to overcome. 

Video not only drives more engagement, but the movement present within can speak to the ways we continue to progress and make our way forward; that despite any setbacks we are willing to and are on the journey to making smaller steps on our everyday lives.

In Asia‑Pacific, 76% believe businesses should take the lead in addressing climate change—consumers are increasingly expecting companies to prioritise both environmental and social contributions alongside profit, with over 60% considering a company's Environmental, Social and Governance (ESG) efforts a crucial factor.

This journey is yours to start, and it is through demonstrating our actions taken that we can inspire our audience to continue to embrace a more sustainable lifestyle; that we are on this journey together.

Sources 
[1] ESCAP