Sir Ian Wright asks football fans to ‘Give a Doubt’

The 8ft wall is part of the Cadbury ‘Give A Doubt’ campaign, a partnership between the brand and youth charity The Prince’s Trust, that encourages the nation to share their doubts in order to help young people overcome theirs, after research revealed three quarters (74%) of people experience doubts daily, 25% are lacking in self-confidence, and 23% worry about whether they are making the right choices in life*. In a bid to break down these barriers, Cadbury is encouraging people to share their uncertainties, helping young people to realise these are normal and that they needn’t hold them back. The campaign features a range of famous faces including Oscar winning actress Dame Helen Mirren, rapper, chef and Bafta-winning personality Big Zuu, five-time gold Paralympic medallist Ellie Simmonds and acclaimed actor Richard E. Grant, who have all shared their doubts to inspire others to do the same. Cadbury has also launched limited-edition Cadbury Dairy Milk bars, displaying Wright’s doubt, as well as those of footballing legends Steph Houghton and Gary Neville. The bars feature a QR code that links to an online support hub, giving young people access to a range of resources. Contributor: Ian Wright