Fashion Week Chic Geeks Use Phones to Widen Garb Appeal

Audience members use smartphones and cameras to photograph the Herve Leger by Max Azria fashion show during Mercedes-Benz Fashion Week Spring 2015 at Lincoln Center in New York, U.S., on Saturday, Sept. 6, 2014. A younger, tech savvy crowd of chic geeks have infiltrated the $250 billion luxury clothing and accessories market, armed with little more than smartphones. Fashion-tech startups have made the BCBGMAXAZRIA and Herve Leger catwalks shoppable with an Instagram photo-shopping tool from RewardStyle, and edgy media outlet Refinery29 shows consumers where to buy the clothes worn by the stars. Photographer: Michael Nagle/Bloomberg via Getty Images
Audience members use smartphones and cameras to photograph the Herve Leger by Max Azria fashion show during Mercedes-Benz Fashion Week Spring 2015 at Lincoln Center in New York, U.S., on Saturday, Sept. 6, 2014. A younger, tech savvy crowd of chic geeks have infiltrated the $250 billion luxury clothing and accessories market, armed with little more than smartphones. Fashion-tech startups have made the BCBGMAXAZRIA and Herve Leger catwalks shoppable with an Instagram photo-shopping tool from RewardStyle, and edgy media outlet Refinery29 shows consumers where to buy the clothes worn by the stars. Photographer: Michael Nagle/Bloomberg via Getty Images
Fashion Week Chic Geeks Use Phones to Widen Garb Appeal
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Bloomberg
Gemaakt op:
06 september 2014
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Bron:
Bloomberg
Naam materiaal:
FASHION TECH